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  • 擅長領域:
  • 主講課程:
    《電商致勝實戰運營總裁班》 《實戰網絡營銷系統總裁班》 授課風格: 深入淺出、生動有趣、案例互動、實戰講解、通俗易懂
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《電商致勝實戰運營總裁班》培訓課程大綱

2020-01-06 更新 276次瀏覽

  • 所屬領域
    資本運營 > 資本運作
  • 適合行業
    銀行證券行業 政府機關部門 教育培訓行業 保險行業 其他
  • 課程背景
    傳統的市場營銷方式效果越來越差,網絡營銷市場競爭激烈,企業舉步維艱,如何才能讓企業通過營銷獲取更多訂單和業績倍增,只有占領這些電商平臺,占據終端銷售渠道,才能獲取利益的最大化!
  • 課程目標
    一、明確企業差異化精準定位的思路和實戰手法 二、全面系統掌握天貓運營的核心營銷思維和實戰技能 三、掌握阿里巴巴誠信通的實戰運營策略和關鍵技能 四、學會利用新的電商營銷模式來實現企業快速盈利
  • 課程時長
    一天
  • 適合對象
    企業老板、總裁及營銷總監等
  • 課程大綱

    dianshangzhishengshizhanyunyingzongcaiban

    diyipianqiyeruhezuodaodianshangzhisheng?

    diyizhangqiyedianshangzhishengdehexinguanjiancelve

    yi、xuanzeshiheqiyezishendedianshangqudaozhanlvebuju

    1、alibabayingxiao--quanwanggaodingpifadaili

    2、taobaotianmaoyingxiao--zhanjulingshouzhongduanqudao

    AG捕鱼3、fenxiaoyingxiao--ranggengduorenbangwomenxiaoshou

    AG捕鱼4、weixinyingxiao--jieliyidongdianzishangwudashi

    er、dianshangpingtaiyunyingdehexinmijue

    AG捕鱼1、chayihuajingzhundingweixitong

    2、jingtongpingtaiyunyingguizeheyongyouyunyingshizhanjingyan

    3、zouxiangliangxingxunhuandeyunyingcelveheshizhanjineng

    AG捕鱼4、chixujianshekehushujuku

    AG捕鱼5、zhuliyonghutiyanhekehufuwu

    6、xijierushoudazaopinpai

    AG捕鱼dierpiandianshangzhishengzhitaobaotianmaopian

    AG捕鱼dierzhangtaobaotianmaoyunyingdehexinsilu

    yi、tianmaoyunyingdehuangjingongshi

    er、tianmaokaidiandezhengqueliucheng

    san、tianmaoyunyingchenggongluxiantu

    AG捕鱼disanzhangtianmaoyunyingdechayihuadingweicelve

    yi、taobaotianmaoshichangdequanmiandiaoyan

    1、shichangrongliangdiaoyan

    2、jingzhengduishoudiaoyan

    3、taobaozhishufenxi

    4、shangpinmaidiandetilian

    AG捕鱼er、chayihuadingweideshizhanshoufa(anlifenxiang)

    1、wajuezijichanpindeliangdian

    2、zhongxindingweinidekehurenqun

    3、xunzhaoweibeimanzudeshichangherenqun

    AG捕鱼4、chaoyuejingzheng,fuyuqingganjiazhi

    AG捕鱼5、bunadiyi,jiuzuoweiyi

    AG捕鱼6、wajuejiandaochanpin,kuaisucharushichang

    AG捕鱼disizhangtaobaotianmaoseo—ruherangnidebaobeipaimingkaoqian

    AG捕鱼yi、taobaotianmaoseosiweidaotu

    1、quanmianlejietaobaotianmaopaixuguize

    AG捕鱼2、yiyankanqingtaobaotianmaopaimingbenzhi

    er、biaotiyouhua—zhuazhugengduoliuliangrukou

    1、yizhaojianliguanjiancishujuku

    AG捕鱼2、tiquhuangjinguanjianci15fenzhongpaimingkaoqian

    3、biaotideguanjiancizuhecelve-zhanjugengduoliuliangrukou

    AG捕鱼san、baobeideshangxiajiashijianyouhua

    1、xunzhaobaobeilaifangliulianggaofeng

    AG捕鱼2、bikaijingzhengduishouxiajiagaofeng

    3、zhizuoquandianbaobeishangxiajiashijianbiao

    si、kuaisutishengbaobeiquanzhong

    1、qitianluoxuandeyuanli

    2、duozhongfangshitishengbaobeiquanzhong

    diwuzhangruhetishengnidebaobeichengjiaozhuanhualv

    yi、kehudegoumailiuchengjiexi

    1、kehugoumailiuchengjiexie

    AG捕鱼2、yingxiangbaobeichengjiaozhuanhualvdewudayaosu

    AG捕鱼er、xilizhutuyouhua-kuaisutishengdianjilv

    1、ruhezhizuochuxiyinyanqiudezhutu

    2、zhuturuhechayihua

    san、jiageyouhua

    1、jiageruhezhiding

    2、ruheliyongsangejiageyouhua

    si、xiaoliangyouhua

    dazaojichuxiaoliangdenzhongfangfa

    wu、gongxinpingjiaruhedazao

    liu、huangjinbaobeixiangqingyeyouhua

    quanmianshizhanjiangjie

    diliuzhangzhitongcheshengyoumiji

    yi、zhitongchekoufeigongshi

    er、zhitongchepaimingcelveheruhekawei

    AG捕鱼san、ruhetishengzhanghuzhiliangdefen

    si、zhitongcheshengyoujiqiao

    disanpiandianshangzhishengzhialibabapian

    diqizhangqiyechengxintonghuiyuanruheyunyinghaoalibaba

    yi、alichengxintonghuiyuandehuangjinchenggongyunyingluxiantu

    AG捕鱼1、qiyealichengxintonghuiyuandeyunyingxianzhuanghejihui

    2、alichengxintonghuiyuandehuangjinchenggongyunyingluxiantu

    er、alichengxintonghuiyuandeliuliangbuju

    AG捕鱼1、ruherangnidechanpinxinxipaimingkaoqian?

    2、yunyongchanpinjiegoudingweicelvekuaisudazaowangpubaokuanqun

    3、ruheliyonghuodonglailadongliulianghexiaoliang?

    san、alichengxintonghuiyuandechengjiaoliuchengyouhua

    AG捕鱼1、yongchengjiaoxingwenanlaizhuangpeichanpinxiangqingye

    AG捕鱼2、yongdianpuzhuangxiulaitishengqiyegongxinlihedadaofenliuxiaoguo

    3、liyonghaochengjiaoxingkefutishengchengjiaozhuanhualv

    disipiandianshangzhishengzhishangyemoshipian

    dibazhangchuantongqiyeruhetongguozhuanbianshangyemoshiqierudianshangbingkuaisushixianyingli

    yi、chuantongdianshangmoshihedianshangkuaisuyinglimoshi

    1、chuantongdianshangmoshideyoushihebiduan

    2、dianshangkuaisuyinglimoshidezhanlvehejutishishifangshi

    AG捕鱼er、ruheliyongalibabadengpingtaizuozhaoshangjiamengdaili

    AG捕鱼1、zhaoshangjiamengdailimoshideshichangdiaoyanhekehudingwei

    2、zhaoshangjiamengdailimoshidejutishishijihuahezhengcezhiding

    AG捕鱼3、zhaoshangjiamengdailidekefukehuguanlihekehufuwujihuazhiding

    san、ruheliyongfenxiaopingtaikuaisutishengnidexiaolianghepinpaizhimingdu

    1、ruheliyongalibabafazhanfenxiao

    2、ruheliyongtianmaogongxiaopingtaifazhanfenxiao

    si、dianshangkuaisuyinglimoshideguanjianshishicelveheyaodian

    1、chuantongqiyeruhezaihulianwangshangkuaisutishengpinpaizhimingdu

    AG捕鱼2、ruhekuaisutongguodazao“bangyang”laiyinlingjiamengdailikuangchao

    3、ruheliyongkehushujukuhexinmeitichuanbolaikuaisufazhangengduodaili

    AG捕鱼diwupiandianshangzhishengzhiyidongdianshangpian

    AG捕鱼dijiuzhangqiyekaizhanyidongdianshangruhezhenzhengluodihezhixing

    AG捕鱼yi、qiyeruhekuaisujuequyidongdianshangdehongli

    1、guannian:yidongdianzishangwudashisuoqu

    2、siwei:juequyidongdianshanghonglishiqiyeyibashougongcheng

    3、huanjing:yidongdianshangdezhenzhengyouxiaoluodihebeizengxiaoying

    AG捕鱼4、luodi:yidongdianshangdeyunzuomoshiheshicaojineng

    AG捕鱼er、qiyefazhanyidongdianshangdeliangdamoshijianlifenxiang

    1、gongzhonghaomoshi:

    chitousangeguanjianci:fuwu、fenxiangjiazhihecuxiao

    jutishishimoshi

    2、dailimoshi:

    chitousangeguanjianci:kehutiyan、fazhandaili、fuwudaili

    jutishishimoshi

    san、qiyefazhanyidongdianshangdeluodishicaojineng

    AG捕鱼1、qiyegongzhonghaoruhekuaisufazhanfensi

    2、ruheliyongweixingongzhongpingtaiyingxianghezhanlingkehuxinzhi

    3、ruheshejidailimoshihekuaisufazhanchanpindaili

    AG捕鱼4、ruhejianlirangdailikuaisuyinglihemoshihetixi

    5、ruheliyongweixinquanyuanyingxiaoshixianheliebiandechuanboxiaoying

    6、ruheliyongweiyingxiaoshixianxianshangxianxiao2omoshidezhenzhengluodi

    AG捕鱼kechengbiaoqian:zibenyunying、zibenyunzuo

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